How to attract good luck 4 secrets backed by research

How to attract good luck 4 secrets backed by researchHow to attract good luck 4 secrets backed by researchEver had a run of badeanstalt luck? It feels like the world is actively conspiringagainst you.Ever wonder if you can improve your luck? And I dont mean with voodoo or magic crystals.Turns out somebody has done scientific research on luck. So I gave him a call.FollowLadders on FlipboardFollow Ladders magazines on Flipboard coveringHappiness,Productivity,Job Satisfaction,Neuroscience, andmoraRichard Wiseman is a professor of psychology at the University ofHertfordshire and the bestselling author of many books includingLuck Factor. (His excellent YouTube channel is zu siche.)Richard studied over 1000 people. And, yes, it turns out some people are very unlucky.Heres RichardOne woman reported having8 car accidents in one 150 mile journey. She was also unlucky in love. After joininga dating agency, herfirst date felloff his motorcycleand broke his leg. The seconddate walked into a glas s door and broke his nose. Eventually she met her future husband andthe church they were going to get married in burned down theday before the wedding.Ouch. Can youchange your luck?Yes, you can.Heres RichardWhat the work shows as a whole is that people can change their luck. Luck is bedrngnis something paranormal in nature. Its something that we are creating by our thoughts and behavior.Richard ran a series of experiments he called Luck School and taught unlucky people how to act mora like lucky people do. The result?ViaLuck FactorIn total, 80 percent of people who attended Luck School said that their luck had increased. On average, behauptung people estimated that their luck had increased by more than 40 percent.And not only were they luckier afterward, tests results showedthey were alsohappier.Okay, so you dont want the church to burn down before your wedding day.Want to go to Luck School? Heres what Richard said about how you can get lucky1) Maximize OpportunitiesIt makes intuiti ve sense if you lock yourself in your house, how many exciting, serendipitous things are going to happen to you? Not many.In his book Luck Factor, Richard wrote Lucky people create, notice, and act upon the chance opportunities in their lives.Heres RichardLucky people just try stuff.Unlucky peoplesuffered fromparalysis by analysis. They wouldnt do anything until they walked through every single angle and by then the world had moved on. They dont gain the benefits of learning through doing. Im a big fan of starting small, trying lots of projects, seeing what works and what doesnt, and iterating based onfeedback.Certain partieality types are luckier because they tend to create scenarios that maximize opportunities and thereby increase luck.Who is more lucky?People who are extroverted More time with others, more interesting possibilities.People who arent neurotic Tense, anxious people are less likely to notice and take advantage of opportunities.People who are open to new experiences I f you resist the new, youre probably not going to have many interesting things happen.And research shows that the old saying is true You regret most the things you did not do. Over time, we tend to rationalize our failures. But we cannot rationalize away those things we never tried at all.So keep trying new things.If you do what youve always done, youll get what you always gotten.(To learn how to make people like you, click here.)Okay, so youre doing more stuff. Great. But what about when it comes time to make decisions? What can we learn from lucky people?2) Listen To HunchesLucky people act on their intuitions across many areas of their lives.ViaLuck FactorAlmost 90 percent of lucky people said that they trusted their intuition when it came to rolleal relationships, and almost 80 percent said it played a vital role in their career choices About 20 percent more lucky than unlucky people used their intuition when it came to making important financial decisions, and over 20 percent m ore used their intuition when thinking about their career choices.And intuition isntmagic.Research has shown its often valid.Heres RichardWhat intuitionseems to be most of the time is when youve got expertise in the area, that somehow the body and the brain have detected a pattern that you havent consciously seenWhen we were talking to our lucky people they would often say, If I get a gut feeling about something I stop and consider it. Even when unlucky people got those feelings, they didntfollow them because they didnt know where they came from. They were anxious about the world.Want to increase luck in your life? Go with your gut more often.(To learn the secret to being happier and more successful, click here.)So what mindset should youtake toward life if youwant a visit from Lady Luck?3) Expect Good FortunePlain and simple - its optimism.Youre more likely to try new things, follow through on opportunities and have them succeed if you believe theyll work out well.ViaLuck FactorOn average, lucky people thought that there was about a 90 percent chance of having a great time on their next holiday, (and) an 84 percent chance of achieving at least one of their lifetime ambitionsAnd that optimism gives lucky people moregrit. When you think things will work out, you persevere. And when youre resilient, you give possibilitiesmore timeto work out in your favor.Skeptics might be shaking their heads right now But we all know people who arent just optimistic - theyre utterly deluded. Are you saying we should lie to ourselves?Um kinda. Turns out that while pessimists do see the world more accurately, optimists are more likely to be lucky because those delusions push them toward opportunities.Heres RichardLucky people are buying into positive superstitions. In studies weve seen that good luck charms do improve performance, whether its physical skills like playing meerbusen or mental skills like memory tasks.You heard that right research shows thatgood luck charms work.V ia The Courage Quotient How Science Can Make You BraverThe researchers found that by activating good luck beliefs, these objects were consistently able to boost peoples self-confidence and that this up-tick in self-assurance in turn affected a wide range of performance. Lucky thinking, it turned out in this study, positively affected peoples ability to solve puzzles and to remember the pictures depicted on thirty-six different cards, and it improved their putting performance in golf In fact, people with a lucky charm performed significantly better than did the people who had none.A number of studies have shownthat being a little deluded doesbring benefitsSuperstitions can be performance enhancing.Wishing someone luck makes them do better.Irrational overconfidence increases productivity and improves teamwork.Self-deception has been associated with stress reduction, a positive self-bias, and increased pain tolerance, all of which could enhance motivation and performance during competi tive tasks.The world can be hard. Sometimes life feels random. But research shows feeling youhave some control - even if youdont - is powerful.(To learn how Navy SEALs develop grit and never give up, click here.)But what happens when things still go wrong? What should you do when youre acting like a lucky person butbad luck still whacks you in the face?4) Turn schwimmbad Luck Into GoodLucky people arent always lucky - but they handle adversity differently than unlucky people.ViaLuck FactorLucky people see the positive side of their bad luck.Lucky people are convinced that any ill fortune in their lives will, in the long run, work out for the best.Lucky people do not dwell on their ill fortune.Lucky peopletake constructive steps to prevent more bad luck in the future.How do you respond to disappointment?Giving up, getting gloomy and locking yourself in the house wont help the world offer you better opportunities.Heres RichardWhen things get tough youve got two choices you can eithe r fold or you can keep going. Lucky people are very resilient. I remember talking to one lucky person that had abstrzen down somestairs and broken hisleg. I said, I bet you dont consider yourself quite so lucky now. Hesaid the last time hewent to a hospital hemet a nurse and they fell in love. Now the two of them are happily married twenty-five years later. Hesaid, It was the best thing that ever happened to me So, yeah, things can look bad now, but the long term effect of this might be very, very positive. Thats a very resilient attitude. Lucky people tend to have that sort of approach.Find the silver lining behind the cloud. And dont assume theres a cloud behind every silver lining.(To learn how to overcome regret, click here.)Lets round this all up and learn the final (and most important) benefit of believing in luck.Sum UpHeres what Richard had to say about how to attract good luckMaximize Opportunities Keep trying new things.Listen To Hunches Especially if its an area where you have some experience, trust your intuition.Expect Good Fortune Be an optimist. A little delusion can be good.Turn Bad Luck Into Good Dont dwell on the bad. Look at the big picture.So maybe youre still a skeptic. Even if luck is real, you dont want to give in to delusion. Give it a shot anyway. There are other benefits.A little delusion can improverelationships.People with positive illusions about their significant otherare more satisfied, score higher on love and trust and have fewer problems.In fact, believing in luck might actuallymake you more fun.Via The 7 Laws of Magical Thinking How Irrational Beliefs Keep Us Happy, Healthy, and SaneMagical thinking is also important for letting loose and having a good time. Brugger finds a positive correlation between magical ideation and the ability to find pleasure in life. More magic, more fun. (As long as reality stays within arms reach.) Those students who are not magical are not typically those who enjoy going to parties, he says. To b e totally unmagic is very unhealthy.In the relatively brief time Richard spent with his test subjects he experienced a similar thing first-hand.People who feel theyare lucky aremore charismatic. It felt good to be around them. Heres RichardThrough doing countless interviews with lucky and unlucky people I foundyou could tell within seconds which type of person you were about to interview. The lucky people were moreengaging and upbeat. And emotions are contagious.After some timewith alucky person youfeel good about yourself and you start to see the world in a very positive way. You spend time with an unlucky person and you start to focus on that back pain youd almost forgotten about but now appears to be ten times worse. We have some research coming out which shows that one of the major factors is not how you yourself feel, but how you can make other people feel.Its very closely relatedto charisma.So put a good luck charm in your pocket.It looks like science is telling us that believ ing in luck might not only bethe best way to be deluded, it might also be the key to a better life.And if you enjoyed this post, share it with friends. We could all use some good luck. ??Join over 285,000 readers.Get a free weekly update via emailhere.Related postsHow To Stop Being Lazy And Get More Done 5 Expert TipsHow To Get People To Like You 7 Ways From An FBI Behavior ExpertNew Harvard Research Reveals A Fun Way To Be More SuccessfulThis article originally appeared at Barking Up the Wrong Tree.How to attract good luck 4 secrets backed by researchEver had a run of bad luck? It feels like the world is actively conspiringagainst you.Ever wonder if you can improve your luck? And I dont mean with voodoo or magic crystals.Turns out somebody has done scientific research on luck. So I gave him a call.Richard Wiseman is a professor of psychology at the University ofHertfordshire and the bestselling author of many books includingLuck Factor. (His excellent YouTube channel is here.)Rich ard studied over 1000 people. And, yes, it turns out some people are very unlucky.Heres RichardOne woman reported having8 car accidents in one 150 mile journey. She was also unlucky in love. After joininga dating agency, herfirst date felloff his motorcycleand broke his leg. The seconddate walked into a glass door and broke his nose. Eventually she met her future husband andthe church they were going to get married in burned down theday before the wedding.Ouch. Can youchange your luck?Yes, you can.Heres RichardWhat the work shows as a whole is that people can change their luck. Luck is not something paranormal in nature. Its something that we are creating by our thoughts and behavior.Richard ran a series of experiments he called Luck School and taught unlucky people how to act more like lucky people do. The result?ViaLuck FactorIn total, 80 percent of people who attended Luck School said that their luck had increased. On average, these people estimated that their luck had increased by more than 40 percent.And not only were they luckier afterward, tests results showedthey were alsohappier.Okay, so you dont want the church to burn down before your wedding day.Want to go to Luck School? Heres what Richard said about how you can get lucky1) Maximize OpportunitiesIt makes intuitive sense if you lock yourself in your house, how many exciting, serendipitous things are going to happen to you? Not many.In his book Luck Factor, Richard wrote Lucky people create, notice, and act upon the chance opportunities in their lives.Heres RichardLucky people just try stuff.Unlucky peoplesuffered fromparalysis by analysis. They wouldnt do anything until they walked through every single angle and by then the world had moved on. They dont gain the benefits of learning through doing. Im a big fan of starting small, trying lots of projects, seeing what works and what doesnt, and iterating based onfeedback.Certain personality types are luckier because they tend to create scenarios that maximize opportunities and thereby increase luck.Who is more lucky?People who are extroverted More time with others, more interesting possibilities.People who arent neurotic Tense, anxious people are less likely to notice and take advantage of opportunities.People who are open to new experiences If you resist the new, youre probably not going to have many interesting things happen.And research shows that the old saying is true You regret most the things you did not do. Over time, we tend to rationalize our failures. But we cannot rationalize away those things we never tried at all.So keep trying new things.If you do what youve always done, youll get what you always gotten.(To learn how to make people like you, click here.)Okay, so youre doing more stuff. Great. But what about when it comes time to make decisions? What can we learn from lucky people?2) Listen To HunchesLucky people act on their intuitions across many areas of their lives.ViaLuck FactorAlmost 90 percent of lucky peopl e said that they trusted their intuition when it came to personal relationships, and almost 80 percent said it played a vital role in their career choices About 20 percent more lucky than unlucky people used their intuition when it came to making important financial decisions, and over 20 percent more used their intuition when thinking about their career choices.And intuition isntmagic.Research has shown its often valid.Heres RichardWhat intuitionseems to be most of the time is when youve got expertise in the area, that somehow the body and the brain have detected a pattern that you havent consciously seenWhen we were talking to our lucky people they would often say, If I get a gut feeling about something I stop and consider it. Even when unlucky people got those feelings, they didntfollow them because they didnt know where they came from. They were anxious about the world.Want to increase luck in your life? Go with your gut more often.(To learn the secret to being happier and more successful, click here.)So what mindset should youtake toward life if youwant a visit from Lady Luck?3) Expect Good FortunePlain and simple - its optimism.Youre more likely to try new things, follow through on opportunities and have them succeed if you believe theyll work out well.ViaLuck FactorOn average, lucky people thought that there was about a 90 percent chance of having a great time on their next holiday, (and) an 84 percent chance of achieving at least one of their lifetime ambitionsAnd that optimism gives lucky people moregrit. When you think things will work out, you persevere. And when youre resilient, you give possibilitiesmore timeto work out in your favor.Skeptics might be shaking their heads right now But we all know people who arent just optimistic - theyre utterly deluded. Are you saying we should lie to ourselves?Um kinda. Turns out that while pessimists do see the world more accurately, optimists are more likely to be lucky because those delusions push them towa rd opportunities.Heres RichardLucky people are buying into positive superstitions. In studies weve seen that good luck charms do improve performance, whether its physical skills like playing golf or mental skills like memory tasks.You heard that right research shows thatgood luck charms work.Via The Courage Quotient How Science Can Make You BraverThe researchers found that by activating good luck beliefs, these objects were consistently able to boost peoples self-confidence and that this up-tick in self-assurance in turn affected a wide range of performance. Lucky thinking, it turned out in this study, positively affected peoples ability to solve puzzles and to remember the pictures depicted on thirty-six different cards, and it improved their putting performance in golf In fact, people with a lucky charm performed significantly better than did the people who had none.A number of studies have shownthat being a little deluded doesbring benefitsSuperstitions can be performance enhanci ng.Wishing someone luck makes them do better.Irrational overconfidence increases productivity and improves teamwork.Self-deception has been associated with stress reduction, a positive self-bias, and increased pain tolerance, all of which could enhance motivation and performance during competitive tasks.The world can be hard. Sometimes life feels random. But research shows feeling youhave some control - even if youdont - is powerful.(To learn how Navy SEALs develop grit and never give up, click here.)But what happens when things still go wrong? What should you do when youre acting like a lucky person butbad luck still whacks you in the face?4) Turn Bad Luck Into GoodLucky people arent always lucky - but they handle adversity differently than unlucky people.ViaLuck FactorLucky people see the positive side of their bad luck.Lucky people are convinced that any ill fortune in their lives will, in the long run, work out for the best.Lucky people do not dwell on their ill fortune.Lucky peopletake constructive steps to prevent more bad luck in the future.How do you respond to disappointment?Giving up, getting gloomy and locking yourself in the house wont help the world offer you better opportunities.Heres RichardWhen things get tough youve got two choices you can either fold or you can keep going. Lucky people are very resilient. I remember talking to one lucky person that had fallen down somestairs and broken hisleg. I said, I bet you dont consider yourself quite so lucky now. Hesaid the last time hewent to a hospital hemet a nurse and they fell in love. Now the two of them are happily married twenty-five years later. Hesaid, It was the best thing that ever happened to me So, yeah, things can look bad now, but the long term effect of this might be very, very positive. Thats a very resilient attitude. Lucky people tend to have that sort of approach.Find the silver lining behind the cloud. And dont assume theres a cloud behind every silver lining.(To learn how to ov ercome regret, click here.)Lets round this all up and learn the final (and most important) benefit of believing in luck.Sum UpHeres what Richard had to say about how to attract good luckMaximize Opportunities Keep trying new things.Listen To Hunches Especially if its an area where you have some experience, trust your intuition.Expect Good Fortune Be an optimist. A little delusion can be good.Turn Bad Luck Into Good Dont dwell on the bad. Look at the big picture.So maybe youre still a skeptic. Even if luck is real, you dont want to give in to delusion. Give it a shot anyway. There are other benefits.A little delusion can improverelationships.People with positive illusions about their significant otherare more satisfied, score higher on love and trust and have fewer problems.In fact, believing in luck might actuallymake you more fun.Via The 7 Laws of Magical Thinking How Irrational Beliefs Keep Us Happy, Healthy, and SaneMagical thinking is also important for letting loose and having a good time. Brugger finds a positive correlation between magical ideation and the ability to find pleasure in life. More magic, more fun. (As long as reality stays within arms reach.) Those students who are not magical are not typically those who enjoy going to parties, he says. To be totally unmagic is very unhealthy.In the relatively brief time Richard spent with his test subjects he experienced a similar thing first-hand.People who feel theyare lucky aremore charismatic. It felt good to be around them. Heres RichardThrough doing countless interviews with lucky and unlucky people I foundyou could tell within seconds which type of person you were about to interview. The lucky people were moreengaging and upbeat. And emotions are contagious.After some timewith alucky person youfeel good about yourself and you start to see the world in a very positive way. You spend time with an unlucky person and you start to focus on that back pain youd almost forgotten about but now appears to be ten times worse. We have some research coming out which shows that one of the major factors is not how you yourself feel, but how you can make other people feel.Its very closely relatedto charisma.So put a good luck charm in your pocket.It looks like science is telling us that believing in luck might not only bethe best way to be deluded, it might also be the key to a better life.And if you enjoyed this post, share it with friends. We could all use some good luck. ??Join over 285,000 readers.Get a free weekly update via emailhere.Related postsHow To Stop Being Lazy And Get More Done 5 Expert TipsHow To Get People To Like You 7 Ways From An FBI Behavior ExpertNew Harvard Research Reveals A Fun Way To Be More SuccessfulThis article originally appeared at Barking Up the Wrong Tree.

The 2012 Vault Consulting Rankings for Europe and Asia are H

The 2012 Vault Consulting Rankings for Europe and Asia are HThe 2012 Vault Consulting Rankings for Europe and Asia are HThe 2012 Vault Consulting Rankings for Europe and Asia are HereIts shaping up to be a good year for McKinsey. Not only is the firm the worlds most prestigious consulting outfit, it has also emerged as the Best Consulting Firm to Work For in both the 2012 Vault Consulting 25 Europe and the Vault Consulting 25 Asia rankings. McKinsey overtook Bain in both regions this year, with its top marks for prestige combining with improved employees scores for quality of life issues to push the firm to the top of the overall consulting rankings.The rankings are a result of Vaults annual consulting survey. More than 500 consulting professionals of all levels in Asia Pacific and almost 1,700 professionals in Europe assessed their peer consulting firms on a scale of 1 to 10 based on prestige (respondents were unable to rate their own employers and rated only firms with which they w ere familiar).Consultants also ranked their own firms quality of life in such categories as firm culture, compensation, overall satisfaction and diversity among others. A weighted formula was then used to combine findings from both prestige and quality of life rankings to create one Best to Work For category for each region.The Top 10 Best European Consulting Firms to Work For are1. McKinsey Company2. Bain Company3. Oliver Wyman4. Roland Berger Strategy Consultants5. OCC Strategy Consultants6. A.T. Kearney Europe7. Booz Company8. Frontier Economics Ltd.9. Simon-Kucher Partners10. CandesicThe Top 10 Best Asia Pacific Firms to Work for are1. McKinsey Company2. Bain Company3. Booz Company4. Oliver Wyman5. A.T. Kearney6. NERA Economic Consulting7. Roland Berger Strategy Consulting8. OCC Strategy Consultants9. Deloitte Consulting LLP10. Alvarez MarsalNo matter where you are in the world, McKinsey simply cannot be beaten when it comes to prestige, said Phil Stott, Vaults Consultin g Editor. But the Quality of Life ratings prove that theres more to McKinsey than just reputation. The firm has clearly stepped up its efforts to attract and retain employees across the board. That effort helped them upend Bain in Vaults rankings in Asia and Europe this year. With that in mind, Ill be paying close attention to see whether they or Bain will emerge as the Best Consulting Firm to Work For in North America when we release those Consulting 50 Rankings later this year.Read MoreCheck out the full Vault Consulting 25 Europe rankingCheck out the full Vault Consulting 25 Asia ranking.

Accounting Certifications That Can Boost Your Income

Accounting Certifications That Can Boost Your IncomeAccounting Certifications That Can Boost Your IncomeAccounting certifications are among the most beneficial professional credentials you can list on your resume.Certifications demonstrate competence in your area of the finance and accounting industry, make you a mora desirable candidate for open positions and improve your salary potential. Current and prospective employers want professionals to have these designations, but you have to think critically when deciding which of the many accounting certifications is best for your career path.Certain certifications create opportunities for a variety of positions, while others are geared toward highly specialized roles. Deciding between these options dependson your interests, skills and the flexibility of your career goals. Here are three examples of widely applicable accounting certifications and three examples of more specialized designationsCertified Public Accountant (CPA)The CPA licen se has long been one of the most popular certifications.You are awarded this designationfollowing the successful completion of education hours, work experience and a comprehensive exam,which denotes your skills in compliance, forensic accounting and other areas. CPAs may be involved in auditing, management consulting, management accounting, financial accounting and reporting, and many other areas.Chartered Global Management Accountant (CGMA)The CGMA license is a globally recognized certification for management accountants. It has been offered since 2012, and the requirements for this certification depend on which of the two sponsoring institutions - the American Institute of CPAs (AICPA) or Charted Institute of Management Accountants (CIMA) - you belong to. Members of the latter organization automatically qualify, but members of the AICPA have additional requirements.Certified Management Accountant (CMA)Like the CPA designation, the CMA license affords more flexibility than some o ther accounting certifications. This globally recognized license is earned by accounting professionals demonstrating competency in strategic assessment, budgeting and other skills. CMAs may find themselves working in staff accounting, joint interest accounting, finance management or other areas.Certified Information Systems Auditor (CISA)The CISA license is among the more specialized accounting certifications. Accountants who receive this designation from the Information Systems Audit and Control Association are skilled in information systems control, auditing and security.Certified Fraud Examiner (CFE)CFEs focus their career on tasks related to fraud, including identification, prevention and investigation. As instances of fraud increase and companies become more susceptible, demand for CFEs has risen.Chartered Financial Analyst (CFA)The CFA designation is another targeted license among accounting certifications. CFAs are involved in investment analysis and portfolio management. The exam for this certification comprises three levels relating to topics such as ethics, economics and money management. They must be completed sequentially before the CFA license can be earned. CFAs are globally recognized, and earning this certification specifically enhances the skills used by portfolio managers. Some CFAs also become research analysts or consultants.

Designated Market Area and Media

Designated Market Area and MediaDesignated Market Area and MediaThe acronym DMA is an abbreviation for a designated market area, as used in the media industry. Nielsen Media Research,a leading research firm based in New York City, measures audience viewership that indirectlydetermines whether or not shows are canceled or extended. Nielsen uses DMAs when compiling their ratings. They then generate Nielsen ratings for television stations across the country. What Is a DMA? A DMA is a region or territory where people get the same television and radio options. They are often linked by major metropolitan cities, but in rural areas, can be combined. Nielsen divides the country into 210 DMAs. ansicht areas represent 210 television media markets. DMAs are mora than just cities. For instance, the Philadelphia DMA encompasses not just the city, but all areas where Philadelphia stations are watched the most. The Philadelphia DMA includes southern New Jersey and most of Delaware. Because of t hat, a Philadelphia TV station would want to cover news across the DMA and not just in the city. It would try to sell advertising to companies throughout the area. Territory Division Determinants Every county in the U.S. is in a DMA. Some DMAs cover a huge geographical area, like the Salt Lake City DMA, which stretches across the entire state of Utah. Others are geographically small, like the Providence DMA, because of all the nearby New England cities with their own stations. The deciding factor in determining which DMA Nielsen assigns a county comes down to viewing habits. If more than 50 percent of homes in a county watch Baltimore TV stations, then the county is assigned to the Baltimore DMA. Thats true even if the county is geographically closer to another city, like Washington, DC. Occasionally, Nielsen will shift a county from one DMA to another. Maybe people in an example county suddenly get Washington, DC stations on their cable system and decide theyd rather watch the news from the nations capital than from Baltimore. Once more than 50 percent of homes watch DC television more than Baltimore TV, Nielsen will move the county into the Washington, DC DMA. Nielsen publishes an annual list of DMAs by audience size. In 2019, New York was the leading DMA, with Los Angeles coming in second. DMAs and the Internet The rise of the Internet and alternatives to traditional television and radio has impacted DMAs. Many people use online streaming services to watch their favorite shows or use paid subscription radio instead of what is available publicly in their DMA. With growing portions of the audience turning away from the standard communications, particularly millennials, DMAs and Nielson ratings have seen significant changes in their numbers. Currently, Nielson is adapting its ratings systems to account for television streaming and network radio to get a more accurate count, which will impact how advertisers purchase air-time. Advertising Cost Differ ential DMA or media market information is important for businesses and consumers. The size of the DMA and the activity of the audience determines the costs of advertising. For instance, a commercial on a television station in New York City will cost much more than a commercial purchased to air on a station in Lancaster, PA.

Up in Arms About Best Resume Template?

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5 Ways to Draw More Applicants to Your Job Fair Booth

5 Ways to Draw More Applicants to Your Job Fair Booth Spring is job fair season, and both employers and job seekers know that these events are excellent ways to make face-to-face connections. Job seekers like the fact that they can meet a variety of hiring mangers in a single day and in one location employers like that they can collect lots of resumes and have a chance to meet the applicants in partie and determine if they would be a good fit for the companys culture. With lots of jobs and talent to be had, both job seekers and employers know there will be a sense of competitiveness in the air. Job seekers want to make sure they standout from other candidates and make a great impression on recruiters. Employers also create job fair strategies in order to attract the fruchtwein qualified candidates but a recent survey suggests that some employers are unknowingly pushing applicants away. In a Febr uary 2015 survey of job fair attendees, conducted by TheQuarterRoll.com, employers noted that some job seekers would walk by their booths at the event and not stop to ask about opportunities. Employers said that job seekers were missing hidden opportunities because they assumed they already knew all of the positions offered. For example, a recruiter at a mortgage processing company welches advertising administrative positions, but she also had open positions for a human resource generalist, a software engineer, and a payroll assistant. Job seekers wouldnt know that unless they stopped and talked to the recruiter. So, why dont job seekers stop at every employers table and ask about job opportunities? That welches one of the questions the survey sought to answer. While employers stated they thought most job seekers generally approached companies based on brand recognition or other marketing initiatives, job seekers stated other reasons. Based on their responses, the following tips are for employers who want to maximize the amount of traffic to their booths at job fairs this season. 1. Eliminate Distractions and Focus on CandidatesJob seekers said that they were hesitant to approach recruiters who were eating, talking or texting on a phone, frowning/disinterested, writing, doing paperwork, typing on a laptop, or engaged in a very long conversation with someone else. The reason given for the job seekers hesitation was they felt they would be interrupting the recruiter, which would get the dialogue off to an awkward or difficult start.2. SmileCompany representatives that seemed unhappy to be at the job fair or appeared to not want to be bothered were a turn off to job seekers. On the other hand, recruiters that smiled and made eye contact were appealing to job seekers who may not have otherwise initiated conversations. A smile was taken as an invitation to approach the employers booth.3. Have a Colorful, Attractive DisplayNext to the recruiters welcoming behaviors, job seekers said the second most important thing that made them approach a companys booth was its appearance. Nearly bare tables with only a few brochures on display were often passed over, while booths that had easy to read information onbenefits, jobs, and available locations were favored. One observation brought up by job seekers was that the booths with easily read information gave applicants talking points that made it easier to approach recruiters and initiate conversations. 4. Stand UpJob seekers stated that it was easier to approach someone who was standing than it was to approach someone who was sitting. The explanation most often given was that, when the recruiter was at eye level, it was easier to hear them above the noise of the job fair. Additionally, when the person applying for a job is standing over the seated recruiter and talking over the background noise, they may feel like they aretalking down to the recruiter, creating an awkward interaction. 5. Bring a Partner Big job fairs attract big crowds that can quickly become unmanageable if only one person is manningthe companys booth. Many job fair attendees want a few minutes of the recruiters time to ask questions about available jobs, explain items on their resume, or learn more about the company. Of course, recruiters also like to have the opportunity to speak to applicants. Many job seekers stated that they would feel intrusive waiting beside another candidate who was talking about their resume and would likely move on to another table. By having a partner at the event, recruiters can better manage visitors to the booth. These five actions will allow recruiters and hiring staff to create a dynamic, welcoming presence at this seasons job fairs and draw in talent that may have otherwise walked by.