Recruit Like a Marketer, Never Stop Looking for Candidates

Recruit Like a Marketer, Never Stop Looking for Candidates One of the biggest challenges companies have when they recruit is  getting  enough candidates to choose from. In addition, they also struggle to attract the correct sort of candidate. The flow on effect of this is feeling forced to  spend significant amounts of money advertising jobs and engaging recruitment agencies, which can result in lost productivity. Ask a business development person or marketing professional when they start looking for their next deal or customer. The answer will be that they never stop looking. So why do companies not look for employees until they have an urgent requirement! Never stop recruiting The act of recruiting a person often starts with the financial approval of a particular position. If  we take a leaf out of a sales/marketing persons book, then the act of recruiting would never end and you would always be looking for your next employee. This begs the question, what if you are not recruiting? Employer branding for sustainability To ensure sustainability in your recruitment efforts, you need people to learn  what a career with your company actually looks like.  One of the greatest  costs for a talent acquisition team often comes from employment advertising or using recruitment agencies. The challenge here is that both of these actions are often reactive; you only use them when you have an immediate need and neither support your  employer brand ventures. Sure, they promote your jobs, but  what about your reputation as an employer? Building a reputation or employer brand takes effort. The  right behaviours and cultures within your organisation have to exist, and you then  need to spread the message about what a caree rwith your company entails. You can’t build a reputation on what you are going to do. Henry Ford To build an employer brand you cannot just shout from the rooftops when you desperately need to recruit people. You need to tell the story of your business and if your story is genuine, people will start to believe your story and will follow your business. Your followers become your talent pools, your talent pools become your employees. Your future employees will have understood the culture and behaviours of your business long before they start and will often stay for longer than someone who had not experienced your brand beforehand. The best part is, promoting your employer brand can be extremely cost efficient, if not free! Its all about content In everyday business, there is a huge number of opportunities for you to create engaging stories about your employees, careers and successes. Here are a few ideas: Employee profiles A day in the life of CEO’s blog Live speaking events Social responsibility efforts Graduate program stories Employee career stories Now we just need some channels to promote our stories: Social media Social networks like Facebook, LinkedIn and Twitter are by far the biggest but be careful not to intrude on peoples personal space. Many people see Facebook as a personal social network and will be reluctant to engage with their current employer, never mind a potential future employer. Talk to your employees, find out which networks they use and understand how they could be engaged and which networks would be suitable/unsuitable. Offline media Offline media like newspapers and TV are much more likely to pick up on good news stories like contract awards, the creation of new jobs and social responsibility efforts. Consider submitting articles to local newspapers and your local chamber of commerce to begin with. Email campaign With a few well-placed calls to action in your content, you can grow an email list of potential future employees. Once you have this you can engage them with content which will help the learn about your company values, culture and behaviours along with promoting your jobs. Future talent Long term success means you need great talent now and in the future. To ensure you have great talent in the future you need to start engaging tomorrows talent today. Consider engaging with university students and possibly even younger school kids, there are lots of opportunities to do so if you look for them. Programmes like Developing the Young Workforce are great ways to engage the next generation of the workforce. People who WANT to work for you By engaging your talent pools you are ensuring that in the future you will be able to recruit the people you need to continue your businesses a success. Attracting people into your ATS or talent pools is not enough, you need to engage them. By engaging with your talent pool you will help them WANT to work with your company instead of just applying for a new job.

5 Traits That Could Make You a Good Online Trader

5 Traits That Could Make You a Good Online Trader If you’re fresh out of university and you’re still none the wiser when it comes to a career path, this article is designed to get you thinking about whether a role in financial trading would appeal to you. Trading the financial stock markets is by no means easy, but if you’re able to consistently profit, you can secure a very comfortable life for yourself financially, transforming your lifestyle. Even those with degrees in economics and mathematical backgrounds can struggle to get their heads around the world of trading; there are a number of key personality traits you need in order to prevail and make online share trading your primary income source: The ability to learn from your mistakes Successful financial traders are those who are prepared to accept when they have been wrong, learn from the error of their ways and make the right decision in the future. Too many failed traders are scared to make mistakes, whereas even the most successful investors in the stock market will admit making mistakes will always happen â€" it’s learning why or how you made the mistake that is key. An innate competitive streak There’s no two ways about it, if you don’t have a drive or desire to be better than others, you’ll never cut it as a trader. You may well have a passion for money, but that doesn’t always correlate to a passion for trading successfully. You need to be able to immerse yourself in training and have a strict personal development plan that’s designed to meet long-term trading goals. The desire to network with others in the industry is also key to glean invaluable insight and gain a trading edge. Comprehension of financial terminology You need to be able to quickly get acquainted to the raft of financial terms associated with the stock exchanges. This is an industry where you need to move fast, so you need to be able to digest and understand all the data and information that’s thrown at you. From asset classes and arbitrage to volatility and volume, if you have a solid vocabulary of financial terminology you have the ability to go far in this business! Patience and discipline You’ll find precious few successful financial traders who don’t extoll the virtues of exercising discipline when planning and executing trades. The ability to stick closely to a trading plan â€" only entering the markets when the conditions are right â€" is one of the best attributes to have in ensuring long-term profitability. Too often, failed traders get itchy feet and get bored, veering away from their trading plan and ultimately enter losing trades through their own impatience. Comfortable taking and managing risks Closely aligned with patience and a disciplined trading approach is a clear respect for risk and the uncertainty that stock markets can bring. Successful traders are comfortable accepting that every time they enter a trade there is an element of risk. However, with the right trading plan in place, it can be a well-calculated risk that doesn’t cause stress or anxiety. Managing that risk in alignment with your trading plan is equally important as the mentality itself. Ultimately there is no right or wrong way to trade shares online. As one of the world’s greatest ever traders on the stock market, Warren Buffett, said: Rule 1: Don’t lose money. Rule 2: Remember Rule 1!

You Manage Your Online Reputation - Personal Branding Blog - Stand Out In Your Career

You Manage Your Online Reputation - Personal Branding Blog - Stand Out In Your Career With current technology, information can be accessed by a majority of online world in split seconds. The internet spreads information faster than word of mouth. You never know who gets to read about you. For entrepreneurs, how you are perceived by your connections can have tremendous effect on your business. As one who posts (sometimes personal) information online, your reputation matters as well. The importance of managing your online reputation cannot be underestimated. Here is how to ensure that only correct information about you is accessible over the internet: Have an active social media presence. Are you on any of the social networking platforms: Facebook, Twitter, Google+, or LinkedIn? You should be active on all these networks. Update helpful and engaging content frequently and ensure that your profile gives accurate and positive information. Doing this helps you respond to any negative information that could easily ruin your online reputation. Subscribe to Google Alerts. Setting up the Google Alert service for any mention of your name will help you know if any new content shows up. Notifications are sent to your inbox as well, so you have an easier way to keep up with new mentions. You can also use Mention to do the same thing. Get your own domain name. By owning a personal domain name and ensuring that positive content is updated through it, critics will show up much less in Google searches. On the domain, you can have a short bio, your professional CV, share an own story and interesting articles. Centralize your content. Free websites can allow you to put up professional content. For instance, on WordPress and Tumblr, you can access well designed templates, thus negating the need for a website designer. You can then link up these websites with your main website. Better still, WordPress and Tumblr do offer domain names. Take charge of what shows up on social networks. If you notice a photo that you are tagged in that you dont appreciate, then remove your name from the tag. Personalize the privacy settings on Facebook. The settings are there to be personalized. Access them and ensure that you control who gets to see what is on your profile. Be professional on Twitter. Participate in professional discussions that are relevant. Be mindful of your grammar and spelling, too. Utilize SEO. When negative issues about you are raised, ranking high on Google will save the day. Search Engine Optimization techniques will ensure that your name appears on relevant and authority sites, which is great for your reputation. Google yourself. Its good to know what negative content may be related to you, and there may be people with similar names who could be involved in some crazy things. Googling yourself keeps you in the loop, and you can respond to anyone who may misinterpret certain information. While many things may change, a good name will remain an important part of every human interaction.  [tweet this] You need to really care about your reputation. If you find it hard to perform the named actions, you can pay a reputation manager to do it for you. The bottom line is to have so much good information out there about yourself that no negative news can ever block it out. Author: Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of  buzz2bucksâ€"  a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.   Maria Duron is founder  and moderator of  #brandchat   a weekly Twitter chat focused on every aspect of  branding  that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers. Are you busy? Here’s some quick and easy tips on  Social Marketing for busy people.

YOU Own Your Career, No-one Else!

YOU Own Your Career, No-one Else! Many people are advised that they should look for a company that ‘provides a career’. Often I hear candidates say they want to leave a job, because their current employer is not ‘looking after my career’. Sure, it’s important to work for a company where you can thrive, but you must above all understand this: The person who will always care most about your career is you! The biggest mistake you can make in your work life is leave your career to your employer, or anyone else. You have to work at your career goal, plan it, and drive it where you want it to go. You don’t outsource your career! Please understand that just having the qualifications is not enough anymore. Gone are the days where ‘getting the right degree will set up your career’. A degree just gets you the chance to get on the field, not win the game. Ponder this. Success in your career will never be just a matter of qualifications or skills. It will always be a matter of motivation. No one is going to serve you a career on a silver platter. Your career will be what you make it. No more, no less. And so, as clichéd as it sounds, the starting point is to find what you like doing. A career without passion and enthusiasm will have no meaning, no joy, and little hope of long-term success. Indeed, does your career goal keep you awake at night? If not, maybe you need to start to worry. You have 30 more years at work, and trust me on this. No one else is having sleepless nights about what happens to your career. So that means no one is steering your career ship. You ok with that?

Resume Writing Services Can Help Your Career

Resume Writing Services Can Help Your CareerResume writing services have become an essential part of the business world. With many companies outsourcing their jobs to different locations around the world, there is a lot of stress in keeping current and up to date with your company's profile. Many companies are looking for this help to ensure that they get the most work possible out of their existing staff.With today's workforce needing more than just one skill set, companies need to take the time to be specific with their applicants. The skills that you possess will matter greatly in your career as an applicant. Therefore, it only makes sense to hire a professional who has experience with these types of positions to write your resume.One of the best ways to find a reputable resume writing service is to consult with previous clients. You can also find referral services that can help you find a job through a group of clients that share similar objectives. One of the best reasons to use a referral service is because the people you're working with have the same goals as you do and they can provide valuable information about companies you may not have heard of before.Resume writing services that use marketing strategies have been shown to be more successful than those that don't. Some of the methods used include strategic content marketing. This includes the implementation of marketing campaigns that improve their brand awareness. Resume writing services that have mastered this technique can really help you get your foot in the door.A common issue for some candidates is the complexity of their resume. Since so many companies are overwhelmed with resumes, they can often not manage to add the necessary information for all applicants. This means that some applicants could potentially miss out on the positions that they are seeking. Using a resume writing service that has a system in place that simplifies your job search will benefit you more than it would if you were t o submit your resume yourself.If you're submitting your resume, you should consider who you're writing for and why. While a potential employer may appreciate your background, they may not understand your expertise and job history. Therefore, using a resume writing service that will have thorough information for the employer will give you a better chance at getting the job.One of the best advantages to using resume writing services is that they will be able to offer you the very best in resume writing. This means that your resume will be optimized for search engines and will show up high on any search result page you look at. Because of this, your resume will be in front of the right audience and this can help you get the best job offers that you are looking for.Resume writing services are one of the best ways to start a career. They make the entire process easier for the hiring manager and they provide you with the opportunity to get your foot in the door and land the job of your dr eams. This ensures that you are able to succeed and move into a career where you can provide quality service to your clients.

Ethical balance sheet - The Chief Happiness Officer Blog

Ethical balance sheet - The Chief Happiness Officer Blog Bank manager Hans Erik Br?nserud explains the reasoning behind the ethical balance sheet his bank does in addition to the normal balance sheet: First and foremost this has given us a tool, which gives us a unique opportunity to sense how our stakeholders view us and what we do. Every year we get specific feedback on whether we are in agreement with our customers, employees and community, and the tables and graphs instantly show us if were slacking in any area. But all of this knowledge makes no difference if we in management dont take in the signals and correct the things that arent working optimally, and this weve chosen to do since the very first ethical balance sheet. BTW, Im thrilled by their mission statement: 1) We must treat our customers in a way that keeps them coming back and makes them mention on favourably to people who arent yet customers with us. 2) We must treat our employees in a way that makes them look forward to coming to work every day and be proud to mention where they work. 3) We must make enough money to keep fulfilling the first 2 Read the entire article (in danish) Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

5 Tips for Quitting a Job on the Right Note - CareerAlley

5 Tips for Quitting a Job on the Right Note - CareerAlley We may receive compensation when you click on links to products from our partners. Historically (pre-2010), most employers expected workers to stay at one company for 5 years or more. Frequent job changes were frowned upon. Quitting yourjob to take advantage of new opportunities is no longer unusual. Of course it makes sense to have a new job before quitting your current job (doing otherwise will likelylead to financial instability). Today, views have broadened and an increasing number of professionals are changing jobs every few years topursue their dreams. Some are even doing so in a bid to strike a healthy work-life balance.However, the way you resign is important. You do not want to burn bridges and it is a small world (you never know who you will encounter again in your career). Suggested Reading:Quitting (previously published as Mastering the Art of Quitting) 1. Leave Before You Hate Your Job: You need to be honest and ask yourselfif you still enjoy your current job and if you see a future in your current company. Before you go ahead and change your job, ask yourself if changing jobs really is the best way to accomplish what you want to achieve.Are you looking for additional challenges, more money, additional responsibilities? Define why you are unhappy where you are and ensure that they only way to fix the issues is to move on. 2. Inform Your Manager First: Once you decide to change jobs and you have a job offer (for the job of your dreams), the first person you should inform is your manager. Generally speaking, aresignation is always a surprise but this surprise often becomes a shock when your manager hears it from another employee. He/she may feel insulted that his othersknew before he did. Whatever your reasons for leaving, beconsiderate of your manager (and your company) and resign using the proper protocol. 3. Never Say Goodbye: You know the saying the grass is always greener on the other side of the street. While you may leave your organization for all of the right reasons, sometimes a new job just doesnt work out. When that happens, many individuals look to rejoin the company they left. Occasionally, people rejoin companies many years later in a more senior role. Whatever the case,leave on a cordial note and keep in touch with your former coworkers and managers. You should always leave the door open a crack. 4. Be Professional duringthe Exit Interview: Trashing your organization during the exit interview is not recommended. Your exit interview shouldbe presented in a way to providefeedback and constructive criticism. Dont speak badly about the company, coworkers or your manager. Instead, make it all about you(more responsibility, learning new skills, etc.) rather than the shortcomings of the firm or your manager. Thankthem for having confidence in you and for the wonderful learningexperience youve gained while working there. 5. Focus on Your Resignation Letter While theactual communication of your resignation will be in person (dont ever resign via email!), always write a professional resignation letter addressed to your manager and HR. Keep it short and polite. Its always better to be tactful than to regret it later. There are many examples of resignation letters on the Internet. The world isnt dying to hear why you have been wanting to quit and what issues you have. Neither do they need your list of aspirations on record. So keep it short, professional and simple with an end date and a thank you note. Whatever your reasons for resigning, always do it in the right way. The tips above will help ease the transition and allow you to maintain good terms with the employer you are leaving. Career Tip of the Day:5 Signs That Its Time To Look For A New Job We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. Good luck in your search,Joey Google+ what where job title, keywords or company city, state or zip jobs by What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to find the opportunities that help you grow your best career. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search